Est. 2024 · Chicago
Knox Oates Foresights partners with insights leaders and executive teams to build Consumer Centricity Centers of Excellence — the kind that move companies from interesting findings to measurable, top-line impact.
On-site sessions for teams of 4 to 40 that move practitioners from interesting to impactful through powerful research briefs.
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Ready-to-use tools aligned to the Nine Core Skills of insights professionals, with optional coaching add-ons.
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Custom strategies to design and stand up a Consumer Centricity Center of Excellence within your organization.
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Up to 60 minutes, tailored to executive teams, leadership offsites, and academic audiences.
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A 20-year insights veteran with proven experience building functions that drive business impact. Elizabeth has dramatically grown top-line revenue for multibillion-dollar retailers, driven innovation for products and experiences, and redefined the strategic role of consumer-based teams across the enterprise.
She brings that same approach to executives across retail and CPG through Knox Oates Foresights — advisory engagements, workshops, and keynote stages.
Insights leadership at
MBA
Wisconsin School of Business, University of Wisconsin–Madison
Guest lecturer
A.C. Nielsen Center for Marketing Analytics & Insights
Author
More Than Just Interesting, Paramount Market Publishing
Top 8 to Watch
Wisconsin School of Business Update, 2021
Endurance runner
Two-time Boston Marathon qualifier · Ultramarathoner
St. Jude Hero
St. Jude Children's Research Hospital
How to build an insights function for impact
A practical playbook drawn from twenty years inside multibillion-dollar retailers — Ulta Beauty, Kohl's, and General Mills. The book Elizabeth's keynotes are built around, and the foundation for every KOF engagement.
Recent stages