Frameworks & field-tested approaches.
Concrete tools and frameworks Elizabeth has built and refined inside multibillion-dollar organizations — how to write briefs that drive action, evaluate insights talent, design a Center of Excellence.
Forward-looking essays, frameworks, and observations on the work that drives consumer-centric organizations — and the long miles, training disciplines, and St. Jude fundraising that shape how Elizabeth thinks about all of it.
A monthly briefing on what's shifting in consumer insights, retail, and CPG — plus the occasional new framework or research note. No spam, unsubscribe any time.
First issue ships when the first essay does.
Concrete tools and frameworks Elizabeth has built and refined inside multibillion-dollar organizations — how to write briefs that drive action, evaluate insights talent, design a Center of Excellence.
What's shifting in consumer behavior, what's coming next for the brands that win, and how insights leaders should be reading the signals — not the noise.
Anonymized observations from advisory engagements, workshops, and 20+ years inside leading consumer organizations — what trips teams up, what unlocks impact, what executives miss.
Notes on training for the next race, fundraising for St. Jude Children's Research Hospital, and the through-lines between endurance practice and consumer-centric leadership.
More Than Just Interesting is the long-form, structured version of the thinking that will populate this page over time.